Collective attention
How media storms, viral moments, and other sudden concentrations of attention form, unfold, and disrupt routine agendas.
Political Communication · Computational Social Science · AI
Dror K.
Markus
I study how public attention converges, who gains political visibility when it does, and how artificial intelligence is reshaping persuasion and the information environment.
Research
My work connects political communication, media studies, and AI governance. Across these areas, I turn difficult theoretical concepts into measurable phenomena and study them at scale.
Political visibility
Who breaks through during moments of intense coverage—and whether temporary prominence becomes lasting political voice.
AI and society
How AI research engages societal concerns, and how AI systems are transforming persuasion, polarization, and social-science research.
Current questions
The ideas presently driving my research agenda.
AI safetyHuman and AI persuasionLLM simulationsDepolarizationExtremismText as data